
Artan Lika
Sustainable tourism based on nature and communityBased On Montenegro, Ulcinj
Email Address
tanolika.al@gmail.com
Hotlines
+382 69 623 908
Locations
Brajshe,Ana e Malit,Ulcinj Municipality
Reborn by Adventures
On a warm morning in Ulcinj, the sun rose over the salt flats, reflecting a radiant pink hue against the sky. I made my way through the tranquil paths of Ulcinj Salina Nature Park, drawn by the promise of meeting the team behind Reborn by Adventures—a group devoted to showcasing their homeland’s natural splendor while championing responsible tourism practices.
A Welcoming IntroductionI arrived to find the Reborn by Adventures team setting up a small display of brochures. Each brochure had a QR code neatly placed on the cover, offering an instant portal to their social media channels and booking pages.
“We believe in making things easy,” one of the team members explained. “That’s why we focus on sharing our work digitally. People can scan the code and instantly learn about our cycling routes, walking tours, and SUP adventures.”
Their genuine enthusiasm was contagious. There were no big fairs or citywide exhibitions that day, but the group was confident that these brochures—coupled with their active social media presence—would keep people informed.
Beginnings and InspirationWhen I asked how Reborn by Adventures came to be, the founder’s eyes lit up:
“We started out of love for the natural, cultural, and historical heritage of Ulcinj. Every morning we’d explore the area—walking, cycling, or paddleboarding. One day, we realized we should share these joys with visitors, highlighting the region’s beauty beyond just the summer season.”
They credit much of their journey to the broader initiative, “Ulcinj Salina Nature Park – Development of Community and Nature-Based Tourism”, run by NGO MSJA - Dr. Martin Schneider-Jacoby and the Center for Protection and Research of Birds (CZIP), with the German Foundation Euronatur and funding from the MAVA Foundation.
Showcasing TraditionAs we meandered along a footpath through a centuries-old olive grove, I asked about traditional practices woven into their tours. Their dedication was apparent:
“We aim to share the full scope of our region’s heritage—history, customs, recipes, and more—so visitors gain a deeper appreciation for Ulcinj. And we collaborate with locals who passionately keep these traditions alive.”
From attending local festivals to spotlighting artisans who preserve age-old skills, Reborn by Adventures embraces every aspect of Ulcinj’s culture.
Evolving for SustainabilityOver the years, they’ve grown more focused on environmental awareness and sustainable tourism. They participate in seminars, learning how to balance visitors’ enjoyment with the delicate ecosystems of Ulcinj.
“Every activity—from cycling to SUP boarding—includes a gentle reminder: this land is precious. We all share a responsibility to protect it.”
With cleaner trails and eco-friendly gear, they hope to set an example for other tour operators in the region.
Nature Conservation and BiodiversityEven on a casual walk around Salina Park, it’s easy to see how committed they are to preserving the local habitat. The team often organizes clean-ups and bird-watching sessions, explaining how garbage impacts marine life and why the area’s famous flamingos must be safeguarded.
Challenges and Community“We want visitors to see Ulcinj’s wonders through our eyes,” one guide said. “It’s hard not to want to protect something you admire.”
Like any ambitious project, Reborn by Adventures has faced its share of hurdles:
- Seasonal Tourism: Ulcinj sees the most visitors during summer, leaving spring and autumn underexplored.
- Lack of Awareness: Some community members haven’t fully grasped how sustainable tourism benefits everyone.
- Environmental Issues: Littering, dumping, and minimal waste management hamper their efforts to keep natural areas pristine.
- Limited Infrastructure: Proper biking trails, SUP launch points, and eco-friendly facilities are still a work in progress.
Despite these obstacles, the local community has been largely supportive. When residents see the group’s commitment—organizing clean-ups or featuring local products—trust and collaboration flourish.
Fostering EngagementWe passed a small café where a few visitors asked about the upcoming paddleboarding tour. The Reborn by Adventures team explained how they integrate local produce stops along the route, encouraging participants to experience local flavors and connect with the community’s lifestyle.
“When people see our transparency, they understand that we’re genuinely here to uplift Ulcinj—both the environment and our neighbors,” one member noted.
This approach, they believe, sparks mutual goodwill. Locals provide homemade treats, and tourists walk away with an authentic taste of Ulcinj’s culture.
Visitor InterestSo, are travelers eager to learn about these sustainable tours? The enthusiastic feedback suggests yes. People often arrive curious about the region’s biodiversity, cultural history, and ways to travel responsibly. After a scenic bike ride or paddleboarding session, they ask how they can do more—whether that’s joining a clean-up or recommending sustainable practices back home.
Profitability and Future Outlook“We keep the conversation open,” the team explained. “It’s not just about having a good time. It’s about forging a connection that lasts even after guests leave.”
Sustainability isn’t just an ideal; it’s a viable business model. The team firmly believes that eco-friendly tourism—done right—can be both profitable and long-lasting.
What Makes Reborn by Adventures Special“All it takes is genuine willpower, a bit of creativity, and strong partnerships,” they said, gesturing toward the trail they helped maintain. “If we work hand in hand with local institutions and come up with a solid management plan, we can expand these experiences and ensure a better future for Ulcinj.”
Their mission is simple yet impactful: Showcase Ulcinj’s beauty, preserve its natural landscapes, and promote the well-being of the local community. They’re proud of offering tours that blend environmental stewardship, cultural discovery, and good old-fashioned adventure.
They also incorporate eco-friendly initiatives—like organizing litter collection drives and educating participants on how to minimize their environmental footprint. Every tour is crafted to connect travelers with nature, leaving them more aware and inspired.
Words of Wisdom for AspirantsBefore parting ways, the team shared advice for anyone hoping to start a similar endeavor:
- Begin with passion – Know your purpose and let that drive you.
- Learn continuously – Attend workshops, seminars, and stay open to new ideas.
- Engage the community – Genuine collaboration with locals adds authenticity and mutual benefits.
- Think long-term – Sustainable practices might require extra planning, but they pay off for future generations.
- Respect tradition while innovating – Modern adventures can still preserve heritage.
- Start small, be consistent – Small steps accumulate into impactful change.
- Collaborate and network – Reach out to organizations, local residents, and other entrepreneurs to grow together.
- Share knowledge – Inspire others to value and protect the environment.
As the afternoon rays danced on Ulcinj’s salt flats, I left Reborn by Adventures with a renewed appreciation for Montenegro’s southern gem. They had shown me that sustainable travel isn’t just a concept—it’s a hands-on, communal effort to honor nature while enriching local communities.
For anyone curious about experiencing Ulcinj in all its ecological and cultural wonder, Reborn by Adventures awaits with open arms, a QR code for quick access, and a heartfelt vision of preserving this coastal haven for generations to come.
“We believe in the power of genuine connections—between people, communities, and the natural world. If we protect and cherish what we have, we’ll continue to thrive.”
Reborn by Adventures